About Us
Our Story
Strategic Line Advisors, founded by Haley Dunn Orlando and Derek Orlando, is a forward-thinking strategic advisory firm dedicated to partnering with business owners to sustainably scale and achieve tremendous growth.
With a focus on organizational development, employee engagement, and aligning employees with the business vision, we drive revenue growth, protect profitability, and create sustainable scalability. Our team thrives in creating collaborative high-tech environments that foster innovation and strategic alignment.
Haley Dunn Orlando
Wife | Mother | Owner | Former Team USA Member | Professional Speaker | World Record Holder | Culture Index Executive Advisor
From Olympic shooting to organizational insight, Haley Dunn Orlando is a dynamic speaker, executive advisor, and Culture Index expert who brings elite performance to team leadership and business growth. As an industry leader, Haley equips CEOs, founders, and high‑growth businesses with the tools, analytics, and clarity to match talent with business strategy.
Her unique approach is grounded in data and experience: a former US Olympic Shooting Team member who now unlocks potential through quantified talent alignment and people‑driven culture.
Driven by determination and performance under pressure, Haley’s path from US Olympic athlete to Culture Index strategist reflects a deep belief in human potential and elite execution. Her journey proves how discipline, resilience, and vision can reshape team outcomes—and empower leaders to build enduring organizational momentum
Derek Orlando
Husband | Father | Owner | Business Speaker | Culture Index Executive Advisor
Derek Orlando is an Executive Advisor with Culture Index, working with CEOs and founders to scale their businesses by aligning talent with strategy. A former Division I athlete with deep entrepreneurial roots, Derek brings a competitive mindset and a legacy of disciplined execution to every engagement.
His background in sales and leadership spans two decades of driving growth, building teams, and transforming culture. With a sharp focus on data-driven talent alignment, Derek helps business owners eliminate guesswork, develop leadership, and scale with confidence.
At the intersection of performance and people, Derek equips leaders to build organizations that win — and keep winning.
Our Services
Strategic Advisory
Business Alignment
Our strategic advisory services provide business alignment to optimize operations and achieve sustainable growth. We offer tailored solutions to drive innovation and strategic positioning.
Organizational Development
Leadership and Training
Empower your team with our employee engagement programs designed to enhance their skills and align them with the business vision. Our focus is on developing talent and creating a culture of sustained growth.
Revenue Growth
Profitability Protection
Achieve revenue growth and protect profitability with our data-driven insights and strategic initiatives that leverage employee fit and organizational development.
Succession Planning
What's your end goal?
Succession planning is essential for a smooth leadership transition during liquidity events or in family businesses. Our expert team offers tailored solutions to protect your legacy and ensure future stability.
Contact Us
Contact us today for your FREE assessment